1-on-1 structured networking at MarketMix 2011

This post has been updated multiple times to accommodate new information.

There are many networking opportunities at MarketMix! This year we are extra excited since we have a new valuable feature: Structured Networking. Structured networking helps you plan your meetings ahead of time, for maximum effectiveness!

What are the benefits of structured networking?

• You know beforehand that you will have valuable meetings at the conference
• You hand-pick among the individuals you most want to network with
• Your meetings are to-the-point and effective
• You leave the conference with new business relationships

What are the next steps?

I suggest you start with this 4 minute video that shows how to create your networking profile and how to set up your first meeting.

Chance2Meet tutorial with Hakan Soderbom on Vimeo.

How do I express myself in the networking profile?

1. First of all, think about how you can help others. By focusing on what you can do for others, you will have more interesting meetings. Articulate your expertise, skills, experience and what you can contribute.
2. Think about what you want to accomplish with the networking. Do you want to find someone who can help you with a particular topic, do you want to find a peer to bounce ideas with, or are you open for just general networking and interesting people?

Profile suggestions:

I can offer:

Think about the areas where you have most experience and where your insight may benefit the person you are networking with. For instance:

• Corporate and small business branding
• Experienced with SEO and SEM
• Corporate communication
• PR/AR
• Small business startup
• Executive relationships
• Mentoring/coaching
• Product launches
• Event planning and execution

I am looking for:

Think about a project you need help with, a personal challenge you need expert advice on or something else that would be valuable to walk away with. Examples:

• Contact at Boeing (or company xyz) AR/PR team
• Peer coaching/mentoring
• Social media strategy
• Networking with peers (CEOs, VPs, project mgrs, PR, HR etc)
• Insight into launching medical products
• Advice on DM tools
• General open networking
• In career transition, looking for new job/project

Structured networking is provided by Konsult Partners. More information is available at http://konsultpartners.com/StructuredNetworking.aspx.