Game Day Schedule

Getting the right players in the right positions helps to maximize your team’s performance. It’s the same with your marketing “game plan.” Rod Brooks will help us understand the big picture of how all this new technology gets integrated with traditional brand efforts. PEMCO really gets it, and has done a fantastic job of integrating brand throughout every channel available, from television, to online, and even event marketing. Coach Brooks is a proven winner and knows how to help your brand bring home the championship.

Most of us in marketing are so focused on building brands and marketing products and services for the companies we represent. But what about our own career? What is the thought process and necessary strategies we need to create lifelong employment or preparation for going out on our own? In this presentation we’ll teach you how to develop a strategic plan for your career, engage in environmental scans to check on your competition, and how to create points of differentiation to really stand out in the marketplace. We’ll also cover advanced social media techniques you can use today to become well-known and connect with the top professionals in your field.

Even the most experienced athletes are required to report to training camp to sharpen their skills before the season starts. Now it’s your turn. Join us as we help to strengthen your understanding of the business objectives across enterprise for your social media presence. Our veteran coaches will reinforce the importance of defining the strategy to achieve your objectives, and setting concrete and actionable steps for executing your plan. Gain resources and tools for launching your social media presence. Expand your skill set by learning to tailor brand messaging and voice for social media success. And learn to measure and analyze your online presence, because knowing the stats helps you improve and become a winner in the social media game.

In today’s competitive environment, great brands work all of their muscles—and that includes mobile. Don’t let mobile sit on the bench: It works best when part of an integrated program. Here you’ll get strategic advice for mobile programs, campaign planning and management. Discover how to start simply and with a straightforward approach, then layer on complexity and sophistication. How to view results in real time, then optimize. How to think beyond a single campaign or execution to a broader perspective of CRM or MRM efforts through full integration of mobile into the marketing mix. How to define strategy, select your audience, create your campaign, enable data capture, run the campaign, track and report data, analyze data, and optimize your campaign. Ready, set..flex that mobile muscle!

Large companies—the big teams—have the means to use a range of marketing channels in connecting with their fans. But what about the smaller teams, the startups…the ones without the resources to do big, glossy campaigns? They compete with a lot of strategy and innovation, a little trial and error, and plenty of fearlessness. In other words, bootstrap marketing! During this Q&A session, you’ll get to engage B2B and B2C pros who use low-cost tactics to get their customers cheering. Learn the tips and tricks that developing businesses can employ with little or no marketing staff or budget, from understanding the importance of lead generation and the value of a customer, to prioritizing your time and budget, to finding and using your brand evangelists.

Analytics and paid search should be on every team’s radar. Making assessments can be tough, but using every tool available to you can make all the difference. Great coaches continually gather and review stats on every player, because you have to know what’s working and what adjustments need to be made to your game plan. With optimization, the biggest change from a year ago is the way Google is, in some instances, integrating results from a number of different data sets. Businesses that care about local marketing are most impacted by this. Coach Jenner will cover local ads, local optimization, ads targeted to local sites (PI, Times, blogs) and guerilla PR techniques for blogs and press.

Content Marketing means being engaging and strategic in the creation and distribution of your online content…and measuring your results so you can adjust and improve. It’s the biggest opportunity for marketers since email. But many organizations are confused about what it is, how to do it and how to measure it. During this discussion, you’ll hear from experts who will use real world examples to explain how and why Content Marketing works. You’ll learn how to successfully create, distribute and measure Content Marketing, and walk away with techniques you can put to work the very next day. PLUS: Attendees will have an opportunity to win a free copy of the book Content Rules by Ann Handley and C.C. Chapman!

Green is a buzzword, but how does sustainability really affect the decisions your customers make? A presentation of the national Eco-focus trend study will set the stage in showing how 84% of consumers consider environmental factors when making a purchase decision. Two well-known companies will present how they are dealing with these new socially conscious stakeholders. Bring your questions and join this lively discussion on how companies are building the long-term value of their brand by being green. You’ll come away with real insights on how to develop better messaging about your own products and how to influence changes to products and company processes that reach today’s marketplace needs.

Every great tournament features a variety of teams from different leagues. This session will allow you to join the brackets that matter most to you. Get your burning questions answered and learn from peers at these facilitated discussion groups based on your topic of interest. Topics include Maximizing Web Analytics, Branding Strategies, Marketing Research, Maximizing Web Analytics, Rebranding, Maintaining Brand Health, ROI, Product Marketing, Sales and Marketing Alignment, Customer Retention, and Career Management/Personal Branding.

Learn from the pros. Marketing professionals from our own Seattle sports teams engage in a lively discussion on the unique challenges of marketing a professional sports franchise. They’ll share best practices and tell you about their many wins as they’ve grown brand and fan support through effective and engaging marketing strategies.

Seattle-based Zooppa, the world’s leading source in user-generated advertising, will share insights about creative crowdsourcing and how it can play a role in broader marketing efforts. Creative crowdsourcing has proven to be a reliable, cost-effective marketing tool and generates not only quality content, but also consumer awareness, engagement and insights. It can often capture the essence of a brand in ways that agencies cannot, but can also serve to complement broader marketing efforts. Learn from client case studies and success stories that can help you understand the power of pumping up your fan base to support your brand.

Connecting with audiences online is becoming more challenging for organizations as online marketing channels become increasingly fragmented. Join Morgan Stewart as he shares insights from ExactTarget’s SUBSCRIBERS, FANS & FOLLOWERS research series—showing how and why people connect with brands through email, Facebook or Twitter, and how developing strategies around these differences can help you connect more effectively with your target audiences. Understand different consumer motivations for engaging brands through email, Facebook, and Twitter, and why it matters. Learn how an unfocused chase for the next big thing can cause companies to make mistakes and block their full potential. Finally, learn how to address political battles and move toward a renewable marketing philosophy that drives bottom-line results.

Group or collective buying is a combination of ecommerce and marketing—and is the ultimate in consumer engagement. It turns traditional marketing on its head, as there is no cost upfront to the advertiser. Martin Tobias of Tippr, a company on the edge of the new wave of group buying, will share insights about the history of this strategy, examples of how it has been effective for marketers and where this segment of the industry is going. When teams pull together, great things happen. Come learn how group buying can impact your bottom line.

To produce a winning team, it’s less about spending and all about chemistry. In this session, you’ll see how despite small budgets and limited resources, it’s possible to still reach championship-level goals, like convincing 1,000 busy business decision makers to attend a virtual product-launch event. You’ll learn how to educate and empower your team to use social media to drive awareness and interest.

A champion knows you can’t win without teamwork. For marketers, teamwork comes in the form of partnership marketing that extends your budget and amplifies your reach. Porter Gale shares how Virgin America has built its winning marketing team and its approach to partners including Google, Twitter and HBO. She’ll demonstrate how teams that work together and peak at the right time can make history.

When you register for MarketMix, don’t forget to sign up for Structured 1-on-1 Networking: You’ll be able to mix it up with the exact pros you want to meet during the Championship Celebration!